Muzmatch: the app that is dating the way in which Muslims find love

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Muzmatch: the app that is dating the way in which Muslims find love

Shahzad Younas’s Muslim app that is dating 15,000 partners meet and acquire married. He informs Amelia Heathman about contemporary love

The expression goes: ‘Muslims don’t date, we marry’,” claims Shahzad Younas, creator and CEO associated with the Muslim matching software Muzmatch. “It’s a generalised expression but it strikes the nail from the mind. If I’m fulfilling a lady, we’re both reasoning, is this individual wedding product?”

Muzmatch can be dubbed the Muslim Tinder but Younas isn’t therefore satisfied with the contrast. It makes use of some typical dating-app structures, such as for example swipes and likes, but rather of centering on casual hook-ups it’s all about assisting Muslims find anyone to marry.

Numerous Muslims are required to marry young and also to some body for the faith that is same. Choices consist of working together with a matchmaker, which computer technology graduate Younas defines as “like getting your CV passed around” to locate a suitable partner. That he decided to create an app order wife online that would make the dating process more “halal” — acceptable in religious law so it was back in 2014, after hearing his friends swap stories about dating struggles.

Younas quit their task as a good investment banker and invested half a year working 18-hour days to produce Muzmatch in the room. 6 months after releasing, the application had produced its very first wedding.

“A few got in contact to state ‘thank you, we got hitched due to your app’. I became like, OK, this can be real,” he said. The outcome talk on their own: Muzmatch has one or more . 5 million users plus some 15,000 partners ‘ve got hitched after fulfilling about it.

It produced title for it self outside of the Muslim community compliment of an advertising campaign that went in the Tube just last year featuring Lionel Richie singing: “Halal, can it be me you’re wanting?” The app ranks higher for downloads than the other religious-focused matching apps including JSwipe (Jewish) and Salt (Christian), according to analytics company App Annie, so it’s no wonder the big dating companies have come knocking in terms of competitors.

Younas won’t mention who, but states he has turned them straight straight down everytime. “We’re on an objective to transform how Muslims across the world think of marriage, and obtain married.”

Lots of work switches into making certain Muzmatch is a safe room for Muslims to talk and fulfill on line. In 2016, the working platform introduced selfie verification to make certain everybody else in the application is whom they do say they are. The organization includes a united group in Bangladesh which, alongside its HQ in Aldgate, manually moderates every profile.

Other privacy features are embedded. Users can request a chaperone be there in conversations from the application, such as for instance a member of the family, as per an Islamic principle that after unmarried both women and men chat a party that is third show up. Users also can make sure they’ve no profile image to their account or details such as for example their complete name, so they may be as private online as you possibly can. “It’s about knowing that Muslims are incredibly diverse so we don’t wish to force individuals down a specific road. We should function as the safe room and offer top-level privacy to the users,” says Younas.

Security is vital for any other reasons. “We get lots of EDL kinds and Right-wing individuals providing you plenty of abuse — putting up Bin Laden photos and all sorts of that sort of stuff,” claims Younas. “The positive thing is they get spotted quickly and eliminated so we can block those users in a permanent means.” in the upside, Muzmatch has non-Muslims registering since they’re interested in learning the faith, such the man that is 50-plus transformed into Islam after fulfilling somebody regarding the application. “The human being tales can be pressing. We’re wanting to tread that type of being available but faithful that is equally being our community. It’s a line that is tricky walk down but We think we’ve nailed it.”

Therefore what’s next? The start-up has accomplished profitability because of its premium paid-for tier however the stage that is next to keep to enhance the application as well as its features, and expand the group and its own reach. “Purely on a figures foundation, one-fifth worldwide is Muslim,” claims Younas. “On top of this, we estimate there are about 400 million Muslims that are solitary and qualified. We glance at that, and we’ve not produced dent.”

The start-up has today announced the close of a big Series A funding round for $7m to help Muzmatch in its mission. Investors included respected Silicon accelerator that is valley-based Combinator – Younas participated into the programme back 2017 – also as Luxor Capital.

“Shahzad has obviously made a thing that individuals want,” claims Tim Brady, someone at Y Combinator. “He is a founder that is resourceful happens to be playing their users as well as in the procedure has continued to develop a great solution for the Muslim community, in a fashion that conventional organizations have actually neglected to do.”

Beyond bringing individuals together, Younas additionally would like to alter attitudes into the Muslim world in order for marriage is approached in a way that is modern. “My vision is when Muslims across the world think of engaged and getting married Muzmatch pops into the mind — plus it feels like a clear, non-taboo move to make,” he states. “I always think Muslims are five years behind the conventional, particularly when it comes down to technology. Now it is time in order for them to get up.”

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